• Estée Lauder vs L'Oréal | Face to Face | 4 (Ad-free)

  • De: Wondery
  • Feb 15 2021
  • Inglés
  • Duración: 25 mins
  • Podcast

Escúchalo ahora gratis con tu suscripción a Audible

Después de los 30 días, 9,99 €/mes. Cancela cuando quieras
Disfruta de forma ilimitada de este título y de una colección con 90.000 más.
Escucha cuando y donde quieras, incluso sin conexión
Sin compromiso. Cancela gratis cuando quieras.
  • Resumen

  • It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.   In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    ©2022 Wondery (P)2022 Wondery
    Más Menos

Resumen del editor

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.   In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
©2022 Wondery (P)2022 Wondery

Lo que los oyentes dicen sobre Estée Lauder vs L'Oréal | Face to Face | 4 (Ad-free)

Valoración media de los usuarios. Solo los usuarios que hayan escuchado el título pueden escribir reseñas.

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.