-
Estée Lauder vs L'Oréal | Face to Face | 4 (Ad-free)
- De: Wondery
- Feb 15 2021
- Inglés
- Duración: 25 mins
- Podcast
Vuelve a intentarlo más tarde
Vuelve a intentarlo más tarde
Error al eliminar la lista de deseos.
Vuelve a intentarlo más tarde
Se ha producido un error al añadirlo a la biblioteca
Inténtalo de nuevo
Se ha producido un error al seguir el podcast
Inténtalo de nuevo
Error al dejar de seguir el podcast
-
Resumen
Resumen del editor
It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook. In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
©2022 Wondery (P)2022 Wondery