If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons.

Look, we all know the challenges with our business. When I talk to a new businesses, in majority of the cases I come across a pre-set number of queries. "How I grow my company", "how I get more leads", "how much budget should I allocate to digital marketing", are some of the questions which should be addressed even before you start your online marketing journey. These questions should be addressed a as part of your strategy. Because strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business, or a small business. As your business grows, your strategy will inevitably grow more complex over time.

We've talked about execution too. Find out which campaign works well on social media / PPC and SEO, and throughout the audiobook I addressed many of the prevalent queries. These are typically budget, audience targeting, client retention, and most importantly getting your online marketing strategy (and execution) right, so that you don’t diverge from your core business objectives.

Selling a product is very different then selling a service online. The underlying objective and difference here is that a product is a tangible object whereas service is value added through time intangible skills and expertise. Products are designed to meet the needs of the customer. So when you're selling a product you would want to highlight the features / attributes and display the items appropriately online or in store. On the other hand, service based selling: Are usually less expensive to operate than product businesses because you're not having to maintain an inventory and it typically requires building relationship with the customers when necessary.