Como cliente Amazon Prime obtén 3 meses de Audible gratis
All-Inclusive TV
How Booming Brands Are Reimagining TV Advertising
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
0,99 € al mes durante los primeros 3 meses
All-Inclusive TV
Compra ahora por 11,99 €
-
Narrado por:
-
Frank Gerard
-
De:
-
Chuck Hengel
Is Television Advertising Your Next Bold Move?
Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace, but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.
If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.
©2021 Chuck Hengel (P)2021 Chuck Hengel
