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Areté
Activate Your Heroic Potential
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0,99 € al mes durante los primeros 3 meses
Areté
Compra ahora por 19,34 €
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Narrado por:
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Brian Johnson
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De:
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Brian Johnson
Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.
Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.
What Is Areté?
Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.
What You’ll Learn:
Wisdom: Practical insights to thrive personally and professionally.
Discipline: Mental toughness to overcome procrastination and self-doubt.
Courage: Tools to make bold decisions and embrace challenges.
Gratitude: A simple yet powerful way to boost happiness and perspective.
Hope: Strategies for setting meaningful goals and sustaining motivation.
Curiosity: A growth mindset to explore new opportunities and ideas.
Zest: Energy-building habits that fuel a purposeful, vibrant life.
Why It Works:
Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.
Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:
“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”
Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.
©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit CorporationReseñas de la crítica
“This book will change your life. And, if enough of us commit, it will change the world.”
(Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary Stutz)“I wish this book was available fifty years ago when I was just starting out on my own life journey. I wholeheartedly recommend it.”
(John Mackey, cofounder and former CEO of Whole Foods Market)“Optimization for the sake of optimization is ultimately shallow. Brian Johnson draws from profound ancient wisdom, activated with powerful modern science, to provide a deeper alternative: the cultivation of heroism. This book provides the answer for those who are asking that most basic of questions: What should I do with my life?”
(Cal Newport, New York Times bestselling author of Digital Minimalism and Deep Work)“From the beginning of this book Brian Johnson sets up incredibly high expectations, promising us the best, most heroic version of ourselves. And then, with each word, metaphor, story, and research, Brian proceeds to overdeliver on his promise. You have in your hands a life-changing masterpiece.”
(Tal Ben-Shahar, New York Times bestselling author of Happier)“In [Areté], Brian Johnson masterfully integrates time-honored wisdom with contemporary science, creating a road map for increased well-being. This will sound cheesy but it’s more than just a book—it’s a call for all of us to unearth our untapped potential. Brian offers practical, tangible tools for turning our greatest challenges into fuel for resilience and personal transformation. His new book is essential reading for anyone seeking to harness their heroic potential and influence the world in a positive way.”
(Sonja Lyubomirsky, Distinguished Professor of Psychology at the University of California, Riverside and author of The How of Happiness)“Brian Johnson is a Stoic reincarnate. [Areté] is your next read AND your training template for a life well-lived.”
(Mark Divine, New York Times bestselling author of Unbeatable Mind and The Way of the SEAL)“Brian is the most Stoic guy I know. When I’m in a jam, when the universe is turning my life upside down, Brian is the man I call. Every Spartan in the world should read [Areté].”
(Joe De Sena, CEO and Founder of Spartan)“This book threatens to be one of the all-time best and most timeless masterpieces of personal productivity and self-development. From ancient wisdom to modern science, training the body to training the mind and soul, optimizing energy, love, sleep, work, and beyond, it is a profoundly thorough treatise on everything you need to live as a full and complete human. Shove aside any books you’ve been planning to read, and move [Areté] to the front of the line. You’ll thank yourself forever if you do.”
(Ben Greenfield, founder of Kion and bestselling author of Boundless)
