Let me ask you a simple question:

When you look at your company’s financials… do you truly understand what they’re telling you?

Most leaders don’t.

They see revenue, profit, and cash flow on the page, but they’re not fully confident in what it all means or what actions to take. So decisions get made on instinct. Growth feels harder than it should. Cash gets tight even when the business is busy. And deep down, there’s a quiet frustration that the numbers should make more sense than they do.

You’re not alone.

Most people who build and lead companies were never taught how the financial engine of a business actually works. They learned how to sell, build, operate, and lead teams, but not how the numbers connect or what really drives value.

Boosting Your Financial IQ was written to close that gap.

In this book, Steve Coughran walks you through the core financial ideas every business leader should understand in a clear and practical way. No academic theory. Just the concepts that actually help you see what’s happening inside your business and make better decisions because of it.

As you listen, you’ll start to understand how the three financial statements connect, why profit and cash flow are not the same thing, what really drives the value of a company, and how a handful of financial levers can dramatically improve the health of your business.

More importantly, you’ll start to see your business differently.

You’ll recognize problems earlier. You’ll understand what’s really driving performance. And you’ll begin making decisions with the kind of clarity and confidence that great operators have.

If you’ve ever looked at your financials and thought, “I should understand this better,” this book was written for you.