Como cliente Amazon Prime obtén 3 meses de Audible gratis
Bang!
Getting Your Message Heard in a Noisy World
No se ha podido añadir a la cesta
Solo puedes tener 50 títulos en tu cesta para poder pagar.
Vuelve a intentarlo más tarde
Vuelve a intentarlo más tarde
Error al eliminar la lista de deseos.
Vuelve a intentarlo más tarde
Se ha producido un error al añadirlo a la biblioteca
Inténtalo de nuevo
Se ha producido un error al seguir el podcast
Inténtalo de nuevo
Error al dejar de seguir el podcast
Suscríbete a la prueba gratuita para poder disfrutar de este libro a un precio exclusivo para suscriptores
Después de los 30 días, 9,99 €/mes. Cancela tu siguiente plan mensual cuando quieras.
Disfruta de más de 90.000 títulos de forma ilimitada.
Escucha cuando y donde quieras, incluso sin conexión
Sin compromiso. Cancela tu siguiente plan mensual cuando quieras.
Bang!
Narrado por:
Deborah Marlowe
Compra ahora por 15,99 €
-
Narrado por:
-
Deborah Marlowe
Acerca de este título
Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.
Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.
Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.©2003 Linda Kaplan Thayer and Robin Koval; (P)2003 Random House, Inc.
Reseñas de la crítica
Advance Praise for Bang!
“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America
“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist
“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines
“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America
“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist
“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines
No hay reseñas aún
