Como cliente Amazon Prime obtén 3 meses de Audible gratis
Binge Marketing
The Best Scenario for Building Your Brand
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Activa tu suscripción a Audible por 0,99 €/mes durante 3 meses y disfruta de este título a un precio exclusivo para suscriptores.
Binge Marketing
Compra ahora por 13,99 €
-
Narrado por:
-
Russell Newton
-
De:
-
Carlijn Postma
Acerca de este título
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
©2020 LID Publishing (P)2021 LID Publishing
