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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

De: W. Chan Kim, Renée Mauborgne
Narrado por: Grover Gardner
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 Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Economía Gestión Gestión y liderazgo Inversiones y valores Marketing y ventas Previsión y planificación estratégica Éxito profesional

    Reseñas de la crítica

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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    This is a must hear/read for anyone interested in the entrepreneur and corporate world.

    The examples explained through the book are excellent examples of success stories alongside a detailed explanation of how this was achieved.

    Brilliant!

    This is a must hear/read for anyone!

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