In Branding for Buyout, branding expert Ted Schlueter offers a first-of-its-kind master class on identifying and revealing the true value of your brand. The intricacies that make your life’s work distinctive, more memorable, and yes, more valuable. Whether you’re preparing to sell your company in the next two years, trying to attract investors to help fuel growth or looking to pre-engineer a new startup, Branding for Buyout will give you the tools and strategies you need for the road ahead. Schlueter uses a rich collection of results-proven case studies from business-to-business, business-to-consumer, and academic resources to teach dynamic lessons in brand strategy, development, re-branding, market awareness, and deal psychology. These lessons will not only help you achieve the true value of your brand but also create an exit deal where everyone can win.

You know your company—your brand—better than anyone. You’ve lived it, built it, and grown it, living and breathing every detail and intricacy. So why leave the job of defining your brand and telling its story to a lifeless set of facts and figures? Why allow an outsider without your knowledge or perspective to reveal not only what your brand is today, but what it could be tomorrow.