Introducing the book "Broken" by Scott Marker - the definitive guide to transforming your B2B sales and marketing strategies to gain an "unfair" advantage over your competitors.

Based on over seven years of in-depth research and interviews with top CxOs, sales, marketing leaders, and frontline salespeople, Scott exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales and marketing.

The book has a strong focus on addressing the ongoing issues of high turnover and mistreatment of salespeople, which result in significant financial losses for companies. By diving deep into these challenges and providing actionable solutions, this book offers a compelling opportunity to save substantial amounts of money and build a happier, more productive sales team.

It's not your typical sales and marketing book filled with empty promises. Instead, it dives deep into transforming your company into a buyer/customer-centric culture.

In "Broken," Scott unveils his revolutionary Mixed Customer Arts² (MCA²) methodology and model that will forever change the way successful B2B companies GTM, go to market, is done.

Learn how to serve your customers more effectively without resorting always to cold-calling prospective customers not even in the market for your services.

Leverage your CRM to gain and retain more customers and implement an ethical compensation model that rewards sales professionals for bringing in only the best customers and retaining them for the long term.

"Broken" provides practical and modern insights into company-wide alignment, realistic goal setting, and KPIs that put the buyer at the center of your revenue strategies.

Transforming your RevOps (revenue operations) into a customer-centric model, known as CustOps (customer operations), is the game-changer you've been waiting for. Not only will it empower you to win over incredible customers from your competitors, but it will also magnetize top-tier team members away from your competitors too. All of which will fuel your company's unstoppable growth.

If you're ready to revolutionize your company's teams and become experts at attracting and retaining the best customers, gaining a substantial competitive advantage, then add "Broken" to your cart now!

For aadditional support, take advantage of a free 45-minute consultation call with Scott Marker at mca-2.com.