Good will scale and bad will fail.

In The Fall 2022 BFS Studio Owner Report, 43 percent of studios were profitable in 2022 YTD, with 69 percent earning at least 75 percent of their 2019 revenues. So while the industry is recovering, the challenge is to make sure you are on the right side of the ledger. The endgame is to cultivate a yearn to return, a feeling so good you are physiologically pulled back.

Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio That Rocks takes operators through the key areas of Purpose, Pain, Positioning, People, Programming, Place, Processes, Plan, Pace, and Polish. The 10 touchpoints are unpacked clearly and comprehensively, offering new lenses, and allowing you, the business owner, to establish authentic foundations that will set you up to optimize and scale. Emma Barry is a global fitness authority advising the sector’s fastest growing segments: boutique studios, budget clubs, and fit tech start-ups.

Emma is fluent in what happens next in fitness. She draws on considerable industry experience and understanding of trends to coach owners in saving precious time and money as they open new studios, scale their concept, or refresh their club-in-club model. Emma is a sought-after speaker for global events and podcasts and advises health and wellness businesses. As a catalyst, she delights in lighting fires under people and projects. Building a Badass Boutique is an international best seller and was a finalist in the Business Book awards in 2021.