My fellow CEOs were always carping about business development. "Why does business development never seem to fully live up to its name? Why is it so difficult to get business development working effectively for our company? Why does my BD team look like a series of revolving doors with one person after another being hired amid great fanfare only to be let go within a year for ‘non-performance’? All these consultants are peddling the same tired old solutions to a problem that never seems to go away.”

I had started three companies and knew exactly what these CEOs were talking about. Business development is the major challenge of every CEO and senior management team. Being in business begins with getting business. Get it right and you can win big. Get it wrong and nothing else matters.

I went on a search for answers. During that time, I was guided by three goals. First, the solution had to be head-and-shoulders better than competing strategies. Second, it had to be highly cost effective–minimizing the drain on critical resources while generating maximum benefits in the form of turbo-charged business development. And third, it had to work! So, here is the good news: There is a better way, and this audiobook is going to show you how to turn all those nagging questions into fading memories.