Como cliente Amazon Prime obtén 3 meses de Audible gratis
Business on the Edge
How to Turn a Profit and Improve Lives in the World’s Toughest Places
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Escúchalo ahora gratis con tu suscripción a Audible
Business on the Edge
Compra ahora por 12,99 €
-
Narrado por:
-
Rachel Perry
Acerca de este título
Many companies worry that expanding into emerging markets is a risky—and even dangerous—move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike.
From helping Colombian farmers transition to growing produce instead of coca to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Partnering with groups including multinational companies, NGOs, and the United States military, Bartkus and Block outline their process for generating opportunities, detailing their successes and failures in launching over eighty growth-oriented business solutions in thirty countries.
Bridging the gap between academic research and real-world experience, Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities.
