-
Changing Minds by Vanderpoel
- Narrado por: Fred Vanderpoel
- Inglés
- Duración: 2 horas y 27 mins
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Escúchalo ahora gratis con tu suscripción a Audible
Compra ahora por 12,99 €
No se ha seleccionado ningún método de pago predeterminado.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del editor
Changing Minds by Vanderpoel
Welcome to provoking insights, razor sharp wit, and acerbic commentary.
One day, after listening to one of my long tirades, about how clients in advertising waste lots of money, and that the answer was the absence of information, my mother- in-law said, "Freddy, can you explain it, so that people like me can understand it too!"
People like her are the same as people like me, without the overwhelming urge to speak in clever headlines.
Keeping the bull to a minimum is a daunting task for an adman.
But humble pie is homemade, so, I clarified it....
Changing minds is like changing diapers - you don't need to know what's in them.
Changing Minds provides what you need to know about psychology, psychographics, linguistic programming, absence of information, modalities, accessing and representational preferences, typology, conditioning, behavioral attitudes, controlling eye movements, and advertising strategies .