Prime Day

Como cliente Amazon Prime obtén 3 meses de Audible gratis

Diseño de la portada del título Charging Ahead

Charging Ahead

GM, Mary Barra, and the Reinvention of an American Icon

Muestra
Compra por 14,28 € y comienza la oferta Pagar 13,29 € con prueba
Oferta válida hasta el 12 de diciembre de 2025 a las 23:59 h.
Después de los 30 días, 9,99 €/mes. Cancela tu siguiente plan mensual cuando quieras.
Ahorra más del 90% en tus primeros 3 meses.
Escucha todo lo que quieras de entre miles de audiolibros, podcasts y Audible Originals incluidos.
Escucha cuando y donde quieras, incluso sin conexión.
Sin compromisos. Cancela mensualmente.
Disfruta de más de 90.000 títulos de forma ilimitada.
Escucha cuando y donde quieras, incluso sin conexión
Sin compromiso. Cancela tu siguiente plan mensual cuando quieras.

Charging Ahead

De: David Welch
Narrado por: Tee Quillin
Compra por 14,28 € y comienza la oferta Pagar 13,29 € con prueba

Paga 0,99 € por los primeros 3 meses y 9,99 €/mes después. Posibilidad de cancelar cada mes. Oferta válida hasta el 12 de diciembre de 2025.

Después de los 30 días, 9,99 €/mes. Cancela cuando quieras.

Compra ahora por 18,99 €

Compra ahora por 18,99 €

3 meses por 0,99 €/mes Oferta válida hasta el 12 de diciembre de 2025. Paga 0,99 € por los primeros 3 meses y 9,99 €/mes después. Se aplican condiciones.Empieza a ahorrar

Acerca de este título

Mary Barra’s quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary’s toughness in moving forward despite the overwhelming obstacles in her path.

A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book readers seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson’s quip from 1952 is still true: What’s good for GM is still good for America, and vice versa. America needs to transition to a new era of clean energy and environmentally sustainable transportation. We also need to adapt to a world with far fewer assembly-line jobs, but far more skilled jobs for people who can design, build, and operate robots and other high-tech machines. GM’s attempt to lead those transitions is as important as it is dramatic.

Equally compelling is the story of GM’s CEO, Mary Barra, who against all odds took the reins at GM in 2014. Since that time, she has attempted to reinvent a century-old company and equip it for the biggest change in transportation since the internal combustion engine replaced the horse. In the process, she has been ripping out GM traditions by the roots—and taking flak from all sides. Her plan is to make GM—the company famed for the gas-burning Corvette, hulking Cadillac Escalade, and carbon-spewing Silverado pickup—purely electric and clean by 2035.

She may not be as wealthy as Jeff Bezos, as brash as Elon Musk, or as powerful as Mark Zuckerberg, but Mary Barra is just as important as any of them. And as one of the most powerful female executives in the world, she is overdue for an in-depth look at her forward-thinking vision, her approach to leadership, and her accomplishments against the odds.

Desarrollo empresarial y emprendimiento Gestión y liderazgo Liderazgo

Reseñas de la crítica

'David Welch has delivered the definitive account of Mary Barra's harrowing and inspiring quest to revitalize GM and restore the iconic car maker to its former glory. Charging Ahead is an incisive, meticulously reported look at the deft balancing act required to retool a lumbering giant during the EV and self-driving revolutions that are upending the auto industry.'
'I personally knew seven GM CEOs and Mary Barra towers over all of them. Charging Ahead paints a revealing portrait of one top two or three active CEOs today across all industries. David Welch shares the backstage personal history which provided Mary Barra unparalleled authentic personal and professional GM anchoring. From her first days as CEO, stepping into a devastating product safety crisis and through it recasting the image of her company, fortifying her leadership team, and redefining the culture at GM, Mary Barra has proven that doing good versus doing well do not need to be tradeoffs. The transformation she is leading at GM is a fascinating and important case study for leaders of all types to learn from.'
'Mary Barra is a transformational executive with the rare ability to cut through complex issues and get to the essence of a problem. In Charging Ahead, David Welch tells the story of how Mary has relentlessly led GM from troubled times to the forefront of technological change. A must-read for anyone interested in leadership, business, and the future of the automobile.'
No hay reseñas aún