Como cliente Amazon Prime obtén 3 meses de Audible gratis
Clean Winners
Sustainability Strategy That Puts Customers First
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Escúchalo ahora gratis con tu suscripción a Audible
Clean Winners
Compra ahora por 15,99 €
-
Narrado por:
-
Rick Barr
Acerca de este título
After years of investment in sustainable goods and services, most companies still aren't seeing the payoff. Why not?
As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional strategy on its head: companies, instead of asking, "How can we make our offerings more sustainable?" should be asking, "How can we use sustainability to improve the performance of our products, make them more affordable, or both?" In this view, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.
The authors call companies that understand this insight—such as John Deere, Nespresso, Michelin, Schneider Electric, and others—clean winners, or "resonators." With vivid and instructive stories, they show how resonators use sustainability to create new customer value and robust profits.
Offering practical frameworks, tools, and tactics, Clean Winners is your essential guide to reimagining your sustainability strategy.
©2026 Harvard Business School Publishing Corporation (P)2026 Ascent Audio
