Performing at your best, what are you really capable of? Hell Week will show you how to be your best self all of the time and learn in a week a set of skills that will change the rest of your life.

Imagine your life as a straight line. Now imagine that you could break that line and leave behind all your regular habits and nagging doubts for just seven days. Hell Week shows how you can change your life's path in a single week, replacing your old self with your best self, by going through a specially tailored (and totally safe) version of the elite military exercise where participants are pushed to the limit to find out just how much they can take. Hell Week is about defeating limiting beliefs and demonstrating that you are capable of far more than you ever thought - and maintaining that level of performance for the rest of your life.

Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, and Afghanistan, a successful entrepreneur and a mental coach. He has helped catapult the success of countless high achievers, including Microsoft and Stat Oil executives and Olympic medallists Martin Sundby and Suzann Pettersen. His life-altering method improves performance by getting people to push themselves past the brink of self-imposed limitations.

Central to his technique is the commitment by clients to live and experience just one week as their best selves. It's this week, Larssen says, that will be the catalyst to making the most of the rest of one's life. Offering accessible tools and a pragmatic, inspirational advice, Larssen's game-changing Hell Week shows listeners how to apply the principles of military 'hell week' to their everyday lives, leading to lasting improvement, personal and professional success, and, most importantly, a new way of living to a higher standard.