• Hook Point

  • How to Stand Out in a 3-Second World
  • De: Brendan Kane
  • Narrado por: Brendan Kane
  • Inglés
  • Duración: 8 horas y 11 mins
  • 3,5 out of 5 stars (2 calificaciones)

Escúchalo ahora gratis con tu suscripción a Audible

Después de los 30 días, 9,99 €/mes. Cancela cuando quieras
Disfruta de forma ilimitada de este título y de una colección con 90.000 más.
Escucha cuando y donde quieras, incluso sin conexión
Sin compromiso. Cancela gratis cuando quieras.
Diseño de la portada del título Hook Point

Hook Point

De: Brendan Kane
Narrado por: Brendan Kane
Prueba gratis durante 30 días

Después de los 30 días, 9,99 €/mes. Cancela cuando quieras.

Compra ahora por 18,99 €

Compra ahora por 18,99 €

Paga utilizando la tarjeta terminada en
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y nos autorizas a realizar el cobro mediante los métodos de pago por ti designados. Por favor revisa nuestra Política de Privacidad, Política de cookies y Aviso sobre anuncios basados en intereses

Resumen del editor

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

©2020 Brendan Kane (P)2020 Waterside Productions, Inc.

Reseñas de la crítica

“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress) 

“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)

“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)

Lo que los oyentes dicen sobre Hook Point

Valoración media de los usuarios. Solo los usuarios que hayan escuchado el título pueden escribir reseñas.
Total
  • 3.5 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    1
  • 1 estrellas
    0
Ejecución
  • 3 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrellas
    1
Historia
  • 4.5 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    1
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrellas
    0

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Ordenar por:
Filtrar por:
  • Total
    2 out of 5 stars
  • Ejecución
    1 out of 5 stars
  • Historia
    4 out of 5 stars

Interrupted Story every few seconds

Good value if you have the patience to listen with the interruption every few seconds to send you to the web site, every end of the sentence you spend 10 sec hearing: "visit www.branbonjk slash something, slash, something else" is a shame...

Se ha producido un error. Inténtalo de nuevo dentro de unos minutos.

Has calificado esta opinión.

Has denunciado esta opinión.