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Hospitality Branding, Volume 2: New Insights and Case Studies
Cornell Hospitality Management: Best Practices
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Hospitality Branding, Volume 2: New Insights and Case Studies
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Narrado por:
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Andrew H
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De:
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Chekitan S. Dev
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The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev shows how the urgent battle for market share among brands requires savvy industry leaders to carefully assess social trends and consumer behaviors before implementing ever more elaborate and sophisticated amenities or deploying social media as marketing tools.
Combining Dev's own insights into what works (and what doesn't) in promoting hospitality brands with the hard-earned wisdom of global hospitality leaders, Hospitality Branding, Volume 2 presents widely applicable case studies and candid conversations to assist hospitality organizations in surviving, evolving, and thriving in today's competitive global business ecosystem.
The book is published by Cornell University Press. The audiobook is published by University Press Audiobooks.
©2025 Cornell University (P)2025 Redwood AudiobooksReseñas de la crítica
"Thought provoking and highly applicable, this book is an invaluable source of wisdom and insight." (Kevin Lane Keller, Dartmouth College)
"A groundbreaking book that offers new ideas and actionable insights..." (Vikram Oberoi, CEO, Oberoi Hotels & Resorts)
