Marketing Mastery is something you will listen through and then keep in your tool box, returning to it repeatedly.

This book is not an academic research paper. It's an operating manual. You'll find wisdom and practical advice front and center.

Knowledge is drawn from marketing, persuasion, psychology, rhetoric, and more. Connecting them in a way that is highly actionable.

This knowledge is what I’ve used to build a successful digital marketing agency, profitable marketing campaigns for my clients and is what I’ve taught thousands of students through my teaching program.

As long as marketing is involved, this book will be your guide.

In this groundbreaking new book, you'll discover:

• Seventy-seven compact chapters covering everything you need to know about how to persuade customers using profitable marketing principles.
• Section I: Pillars
• Essential marketing concepts. Giving you ways to understand how to think like a marketing master.
• Discover what you need to develop the right mental model to create breakthrough advertising campaigns.
• Understand why marketing is a complete waste of time and money. And how to change your focus to sales and growing profits.
• Learn everything possible about your customers then apply it to your marketing efforts. Skyrocking conversions!
• Find out how to collect the best marketing ideas and use them to build even more profitable marketing campaigns.
• Section II: Persuasion
• Understanding customers and how to influence them.
• Shows how to apply behavioral science principles in all areas of marketing, including ad campaigns, affiliate marketing, content marketing, email marketing, facebook marketing, instagram marketing, direct mail and, social media marketing and sales funnel conversion strategies.
• Reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as authority bias, choice architecture, loss aversion and social proof.
• Section III: Principles
• Methods of effective marketing.
• Tested and proven marketing principles that you can “plug in” your marketing right away.
• Each chapter will provide you with ideas, insights, and marketing plans - for life. No matter your level of experience. No matter the marketing channel.
• Cut fat and waste from your advertising and hold every dollar you spend accountable so you can get reliable and predictable results
• And much, much more!

Whether you're just starting out or are an experienced marketer, Marketing Mastery is the easiest and fastest way to create a profitable marketing plan that will propel your sales.

This is not like typical marketing books.

This is your step-by-step blueprint for making more money in less time, with less effort, attracting your ideal customers and experiencing a quantum breakthrough in your marketing.

Easily transform your lukewarm marketing campaigns into powerful cash generators. Quickly and easily increase the profits of every ad you run from now on.

Cut years of failure and frustration from your learning curve.

100 percent usable advice...not a bunch of interviews, not filler...just rock-solid advice you can use. Now.

Marketing Mastery has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”. Its practitioners are in a “secret society."