This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses.

Also to learn in such a way, by listening to stories like this, is very entertaining and pleasurable, you may even listen to this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people.

If you were learning the English language, a good exercise is to listen in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book).

If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand

Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to listen many times over.

• 14 study cases
• 10 questions with answers by the end of every chapter
• Excellent for building up vocabulary
• Good for training in information retention for students
• Very entertaining and pleasurable to listen