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Next Gen CEO

The Essential Handbook from the Star of BBC's The Apprentice

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Next Gen CEO

De: Mike Soutar
Narrado por: Mike Soutar
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This audiobook is read by the author, and the Apprentice's most feared interviewer, Mike Soutar.

Features an exclusive interview with Simon Squibb, founder of HelpBnk - an unconventional and TikTok viral entrepreneur on a mission to help millions launch their own businesses.


Everything you know about leadership is about to expire.

The rulebook most leaders rely on was written for a slower world that no longer exists.

Next Gen CEO is not a book about management theory. It is about the raw mechanics of leadership - the principles that remain when the noise of the modern world is stripped away.

In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, CEO, and the formidable interviewer from BBC’s The Apprentice.

These are the benchmarks Mike used to judge Britain’s most ambitious entrepreneurs and the hard-won truths he used to scale his own multi-million-pound businesses.

You’ll learn how to:
Lose more arguments - and become stronger for it.
Stop being everyone else’s problem solver.
Design teams that don’t need you in every room.
Stay on fire - without burning out.

No jargon. No waffle. Just battle-tested frameworks for a world where AI, distributed work, and economic upheaval are reshaping the workplace in real time.

Leadership is a behaviour, not a job title. The future will reward those who learn faster than the world is changing.

Are you ready to be a leader others choose to follow?

Desarrollo empresarial y emprendimiento Gestión y liderazgo Liderazgo Éxito profesional
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Reseñas de la crítica

With infectious energy, Soutar has written an engaging and practical guide for leaders navigating the turbulence of the AI age (Katie Prescott, technology business editor, The Times)
Mike Soutar writes from the front line of business, not the sidelines. I wish I had read this years ago (Rory Sutherland, TED global speaker)
Mike Soutar is the real deal (Lord Alan Sugar, host of The Apprentice)
The essential modern playbook for leaders who dream big (Simon Squibb, bestselling author of What’s Your Dream?)
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