NEWLY UPDATED FOR 2026! The average book sells 300 copies and doesn't change the career—or life—of its author whatsoever. Instead, it becomes a shelf decoration, just one that happened to take a lot of money and effort to create.

It doesn't have to be this way. After all, you probably already have a beautiful shelf!

Whether you're ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don't do anything to help your business, On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book that Makes You the Go-To Expert is for you.

Culled from dozens of interviews with top founders, CEOs, thought leaders and authors like Robert Greene, Chris Voss and Jay Abraham, On Good Authority walks you through a proven system for planning, promoting and profiting from your own how-to book while also breaking down how this kind of book can build your authority in ways nothing else can.

In this book, you'll learn how to:

• Find an idea that will attract your ideal client so you can actually generate income from your book
• Nurture an audience while your book is being written so you don't end up releasing your book to crickets
• Break into the media big leagues by scoring appearances on shows like Today and Good Morning America
• Land podcast interviews that can lead to big book sales
• Create and secure paid speaking gigs with your newfound authority
• Have a tool that builds your business 24-7 for the rest of your life, without ever asking for a raise or complaining

As Robert Greene says himself (in this book), "A book is the royal path to any kind of success you want in life."

Still, the royal path requires very specific steps (but no curtseys).

Learn what they are by listening to On Good Authority today.