Oops! How NOT to Start a Small Business (And What to Do Instead):
7 Rookie Mistakes to Skip & 7 Smart Moves to Make

Starting a business is exhilarating—until it’s not. With a mix of personal stories, practical advice, and a dash of humor, this book takes you through the highs and lows of launching your own business, sharing hard-earned lessons from real-life successes (and, yes, plenty of failures).

Pam, a seasoned entrepreneur who’s started multiple businesses with her husband—some thriving, some not—opens up about the pitfalls of rookie mistakes, failed partnerships, and the importance of loving what you do. Drawing on her experience, Pam offers key insights into what it *really* takes to make a business work: beyond hard work and luck, it’s about smart planning, emotional readiness, and knowing when to pivot.

Inside, you’ll discover:

• The 7 no-no’s that can sink your business before it starts
• The 7 yes-yes’s that will help set you up for success
• Real-life stories of partnerships gone wrong (and how to avoid making the same mistakes)
• How to take stock of your own strengths and weaknesses before diving into entrepreneurship
• Practical advice on navigating startup costs, managing fear, and handling marketing blunders
• 8 Appendices with essential details to help guide your way through the nitty-gritty of business ownership

Whether you're a first-time entrepreneur or looking to refine your existing business, this book will help you work smarter, avoid unnecessary stress, and set a strong foundation for success. Learn from Pam’s missteps so you can skip the headaches and move straight to the wins.

Ready to take the leap? Let this be your guide.