What’s the secret to becoming a successful, inspiring school leader? Learning how to unlock and support greatness...in others.

With apologies to the Navy SEALs, professional sports coaches, and Fortune 500 CEOs: Your leadership advice doesn’t always apply to what's going on in education.

Leading at school isn't like leading anywhere else. We should probably stop pretending that it is.

At school, we must serve any and all clients (whether they pay or not), it's nearly impossible to fire our people (we love tenure but there are downsides to everything), and we are often supervised by elected officials (many of whom have never worked a day in our profession).

From an extraordinary partnership between a teacher and an administrator, best-selling Otherful is the easy-to-listen (and laugh-out-loud) book for those who’ve discovered that influence is mightier than control. Research-backed and practitioner-tested, it’s a brilliant resource for in-school PD, administrator leadership classes, and faculty retreats. Otherful reveals an ancient truth of leadership: the most formidable power isn’t force; it’s relationship building.

Otherful will give you the tools to:

• Replace faculty complaining with proactive problem-solving
• Undercut conflict through active listening and tactical reframing
• Do less work, get better results, and be respected more

Don’t be selfless or selfish; be Otherful!