Pivoting as a Way of Life: Stop Chasing Unicorns and Product-Market Fit by Joseph Hanna is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment.

This book challenges the conventional wisdom of product-market fit as a static, one-time milestone. It introduces a dynamic new framework—the Pivoting Life Operating Model (PLOM)—emphasizing continuous innovation and adaptability.

Hanna explores why traditional product management and entrepreneurship approaches often fall short. He argues that the secret to long-term success lies not in finding a mythical "perfect" fit but in developing the agility to pivot quickly and effectively in response to changing market conditions. Readers will discover practical strategies and tools to:

- Identify the right moments and methods to pivot while maintaining core goals.

- Use metrics-driven decision-making to enhance product strategy and management.

- Leverage Al and data products to stay ahead of the competition.

- Overcome common pitfalls that stifle innovation and lead to stagnation.

- Apply the operating model's innovative frameworks to data products and technology-enabled services.

The PLOM operating model is the product manager’s equivalent of SCRUM for engineering. It defines a scalable, repeatable, and measurable framework with defined roles, responsibilities, processes, tools, and success metrics for the innovation process.

Ideal for startup founders, corporate executives, product teams, and anyone involved in scaling products, this book provides a roadmap to master the art of pivoting. Each chapter includes actionable insights, metrics, and frameworks to help you build a resilient and forward-thinking organization.

Whether you're looking to innovate within your current market, enter new markets, or revolutionize your entire business model, "Pivoting as a Way of Life" is your essential guide to achieving sustained growth and success.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.