What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting, or shared with a customer? While eloquently written prose may inspire and engage any audience for a short time, it is our actions that define both our priorities as well as our future success.

Our priorities are what we do not what we saywe’d like to do. This premise forms the foundation of Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes. In this twentieth book from best-selling author Greg Kihlström, listeners are given a reality check on the difference between a strategic priority and business realities.

The book is centered around seven principles that separate leading organizations from laggards, and the mindsets and ideals that make the difference between achieving important goals and getting mired in bureaucracy, groupthink, and a focus on the wrong things at the wrong times. These seven principles are explained in terms of what we should be striving for as well as some of the myths that often plague otherwise high-functioning teams.

Mixing real-world examples and stories with some hypotheticals, Kihlström has created a business book that offers practical advice and actions that listeners can take immediately. Drawing on Kihlström’s experience working with some of the world’s top brands, as well as hundreds of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.