In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between people who sell stuff (products, services, entertainment) and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed: one they have branded (you got it) "Punk Marketing". It's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers - or any consumer seeking to understand and employ their newfound power. And here's the good news: it's based upon principles that have existed forever. In an age of digital video recorders, "branded entertainment", cell-phone TV, multiplayer online videogames, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot (soon to be heard round the world) of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.