Como cliente Amazon Prime obtén 3 meses de Audible gratis
Purple Cow
Transform Your Business by Being Remarkable
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Suscríbete a la prueba gratuita para poder disfrutar de este libro a un precio exclusivo para suscriptores
Purple Cow
Compra ahora por 17,99 €
-
Narrado por:
-
Seth Godin
-
De:
-
Seth Godin
Acerca de este título
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
© Seth Godin 2005 (P) Penguin Audio 2020
