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Roadside MBA
Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
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Roadside MBA
Narrado por:
Steve Gibbons
Compra ahora por 17,99 €
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Narrado por:
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Steve Gibbons
Acerca de este título
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
Reseñas de la crítica
"Roadside MBA succeeds admirably in providing fresh examples to illustrate the basic tenets of MBA theory."—The Economist
"For those who don't have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas, Roadside MBA is an excellent primer. Pick and choose the businesses that illustrate what you want to learn, grab your favorite snacks, and then hit the road, because with Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands."—Fortune.com
"A reminder of everything that makes business vital, fascinating--even fun."—Inc. Magazine
"An excellent primer on dealing with problems that keep managers...awake at night."—Financial Times
"A great new book that combines two quintessentially American things: the road trip and small businesses."—Jack Covert selects
"Refreshingly different from your typical high-toned business books....Timeless lessons for every executive, entrepreneur, and business student."—Bloomberg BusinessWeek
"Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You'll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses."—Success
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