This book helps painters and decorators earn more money.

Want to start making more money as a painter and decorator? Improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table.

There is a lot of training available for the practical side of painting and decorating; however, the problem is there’s very little to help you with the business side of the job. This doesn’t seem right. After all, the customer chooses you before you’ve even opened a can of paint. So, doesn’t it make sense to build your business on great sales and marketing?

Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

Topics covered include:

• How to develop the mindset of a successful business
• Identifying your dream customers
• Building a brand
• Creating a winning marketing message
• Mastering social media
• Building a website that actually gets enquiries
• Paid advertising, including Facebook ads, Google ads, flyer campaigns, and magazines
• How to target commercial and residential customers
• Selling to the customer face to face
• Lists of top tips
• Writing proposals
• Following up
• Getting more referrals

I have spoken to hundreds, if not thousands, of successful painting and decorating companies to combine their knowledge and my more than 10 years of sales and marketing experience to create a guide to help your business prosper.

If you are in the painting and decorating industry, whether as an apprentice decorator, a sole trader painter and decorator, or a large decorating business owner, this book will help you:

• Earn more money
• Be more profitable
• Work for better clients
• Feel more valued
• Achieve your business goals