Too much of what is thrust upon us today as “communication” is simply inefficient and ineffective and in many cases, incoherent and just plain noise. The truth is, we are living in the midst of a “Smart Talk” epidemic. This is a book about a critical set of distinctions. It will expose the difference between spending time, energy and intellectual firepower trying to sound smart and savvy — what the author condemns as “Smart Talk” — and the more effective choice to speak and operate deliberately in order to avoid confusion, frustration, and wasted time and therefore dramatically improve our productivity.

Smart Talking is the enemy of Smart Execution.

This book exposes common Smart Talk Traps and offers seven Straight Talk Principles that will:

- Quickly help you become more productive, communicate more clearly and expertly detect Smart Talk trash.

- Allow you to learn (or re-learn) the secrets to more productive conversations, communication and relationships.

- Identify the distinction between Straight Talk that produces results and harmony and Smart Talk that brings only disappointment and ultimately, a crash-and-burn finale.

The Straight Talk Principles are inspired by the greatest wisdom of the past, colored with personal experience from the present and organized for the benefit of our future. If you make them part of your “operating style,” you’ll achieve more positive outcomes as you communicate deliberately, honestly, and sincerely —the Straight Talk way.