Narrated by Jeevan Retnam, AVP, GreyB, a global Singapore-headquartered technology research firm. The author, Martin Schweiger, is the founding partner of Schweiger & Partners, a global IP legal firm also headquartered here in Singapore, where Martin resides.

This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals through the minefields that come with innovation and hopefully avoid those pitfalls with his guidance.

Entrepreneurs will receive a big-picture model to easily communicate what they are planning to do, aligning their technicians and managers to perform better in new product development. Investors will get a more transparent picture of what they are investing in, what they can possibly expect in the near future, and when a good time to exit their investment is. (Discern between a juicy opportunity and just another money sinkhole.)

This audiobook is for:

• Inventors who want to commercialize their innovative ideas and who believe that a successful business is not just about the products themselves
• Innovation managers who want to help their R&D teams stay on track and to meet their KPIs
• Advisors to start-up companies in business matters, such as general lawyers, accountants, and marketing experts
• Legal professionals who want to help their own clients when asked for advice outside their own domains of expertise
• Young and bright people who want to understand how intellectual property, innovation strategy, and entrepreneurship fit together

This audiobook will help all better cooperate with patent attorneys, who are the trained hands-on specialists in intellectual property law.