It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life including consumers.

A new crop of media has begun to take over the minds and attention of consumers in the marketplace. Any marketer with the goal of capturing attention of consumers and achieving the vision set forth should be aware and understand how these mediums can be used and what makes the most sense for their particular organization.

New Media or Media 2.0 will wade marketers into the deep waters by identifying core landmarks to orientate themselves with in this changing terrain. You’ll learn about:

• Using social networks like Facebook, Twitter, and Pinterest
• Location-based marketing like Facebook Places, foursquare, and Loopt
• The advantages of QR codes
• Utilizing blogging
• Using YouTube and Vimeo for marketing
• Groupon and Living Social
• And more!

Consider this a crash course in Marketing 101 for the 21st century!