Build a business that secures your financial future. The Entrepreneurship Trap is a field-tested guide to escaping the daily grind and transforming your business into generational wealth. Curtis Hearn, CFP®, CEPA®—a financial advisor with over two decades of experience—pulls back the curtain on what it really takes to sell your business the smart way.

Too many business owners wait too long to plan for a transition. Hearn knows this firsthand, having been through an unexpected exit personally that reshaped his career and sparked his mission–to help entrepreneurs build wealth through their businesses. Through the story of Alex Johnson, a relatable founder at a crossroads, Hearn walks listeners through the essential steps to build, grow, and exit a business with clarity and confidence. In this book, you'll discover why a profitable business isn’t always a sellable one, how to manage your company for maximum profit and valuation, strategies to reduce taxes and protect your legacy, and the specific advisory team you need to exit on top.

Whether you plan to sell soon or are just starting to think long-term, The Entrepreneurship Trap gives you a detailed roadmap to generational wealth and a legacy that lasts beyond you. Ready to stop surviving and start planning? Visit etrapbook.com.