In The Future of Insurance, Volume IV. Asia Rising, Theresa Blissing takes you on an exploratory odyssey across Asia's innovative insurance sector. Here, tradition meets disruption, where tech giants in China are as impactful as the nimble InsurTechs insuring the growing middle-class in Southeast Asia. Through captivating stories, Blissing challenges the Western-centric view of innovation, suggesting that the future of insurance is already being shaped in Asia.

Armed with eight real-world examples, Blissing delves deep into the factors that have allowed Asian companies to not just overcome but leapfrog traditional barriers like tech development stages and legacy systems. She contends that these Asian models could very well serve as blueprints for global reform in the insurance industry.

This is no mere observational account. The Future of Insurance, Volume IV: Asia Rising offers actionable insights, serving as both a roadmap and inspiration for those daring to navigate the future complexities of the insurance market—whether you're an industry professional, policy-maker, or a tech-savvy individual intrigued by the dynamism of business innovation.

As Blissing expertly illustrates, it's time to redraw our mental maps of where innovation is flourishing. Prepare for a journey that will take you from the skyscrapers of Hong Kong to the tech hubs of India, dismantling myths and preconceived notions along the way. The future of insurance isn't just coming, it's already here—flourishing in Asia and destined for global transformation. If you're ready to redefine what you thought you knew about insurance and explore the blurred lines of technological and business innovation, this book is your ultimate guide. Embark on this revelatory journey and discover why part of the future of insurance is being written in Asia, by those audacious enough to blur traditional boundaries.