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The Growth Department
How Account Management and Customer Success Become the Revenue Engine
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The Growth Department
Compra ahora por 13,99 €
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Narrado por:
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Alex Raymond
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De:
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Alex Raymond
In most B2B companies, 70-80% of revenue comes from existing customers. Nearly all profit is earned after the first deal. Yet post-sale teams receive a fraction of the investment, attention, and strategic focus that goes into acquiring new logos.
Sales gets systems. Marketing gets budgets. Post-sale gets told to "keep customers happy."That model made sense when growth meant adding new customers. It doesn't anymore.
The Growth Department offers a different way to think about Account Management and Customer Success. Not as service functions, but as the strategic engine that compounds growth from within your existing customer base.
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