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The Irresistible Offer
How to Sell Your Product or Service in 3 Seconds or Less
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The Irresistible Offer
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Narrado por:
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Mark Joyner
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De:
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Mark Joyner
When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc.; (P)2006 Gildan Media CorpReseñas de la crítica
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)
