Como cliente Amazon Prime obtén 3 meses de Audible gratis
The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field
No se ha podido añadir a la cesta
Solo puedes tener 50 títulos en tu cesta para poder pagar.
Vuelve a intentarlo más tarde
Vuelve a intentarlo más tarde
Error al eliminar la lista de deseos.
Vuelve a intentarlo más tarde
Se ha producido un error al añadirlo a la biblioteca
Inténtalo de nuevo
Se ha producido un error al seguir el podcast
Inténtalo de nuevo
Error al dejar de seguir el podcast
Oferta por tiempo limitado
Activa tu suscripción a Audible por 0,99 €/mes durante 3 meses y disfruta de este título a un precio exclusivo para suscriptores.
Oferta válida hasta el 12 de diciembre de 2025 a las 23:59 h.
Después de los 30 días, 9,99 €/mes. Cancela tu siguiente plan mensual cuando quieras.
Ahorra más del 90% en tus primeros 3 meses.
Escucha todo lo que quieras de entre miles de audiolibros, podcasts y Audible Originals incluidos.
Escucha cuando y donde quieras, incluso sin conexión.
Sin compromisos. Cancela mensualmente.
Disfruta de más de 90.000 títulos de forma ilimitada.
Escucha cuando y donde quieras, incluso sin conexión
Sin compromiso. Cancela tu siguiente plan mensual cuando quieras.
The Pumpkin Plan
Narrado por:
Mike Michalowicz
Compra ahora por 14,99 €
-
Narrado por:
-
Mike Michalowicz
-
De:
-
Mike Michalowicz
Acerca de este título
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
• Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.• Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
• Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
*Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.Reseñas de la crítica
“Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!”
—Michael Gerber, author of The E-Myth and creator of The E-Myth Evolution™
“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”—Guy Kawasaki, author of Enchantment and The Art of the Start
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”—Seth Godin, author of We Are All Weird
“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”—J. J. Ramberg, host of MSNBC’s Your Business
“In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were).”—Rieva Lesonsky, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine
“Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan.”—Bob Burg, co-author of The Go-Giver and author of Endless Referrals
“He’s a very handsome young man.”
—Ursula Michalowicz, Mike’s mom
—Michael Gerber, author of The E-Myth and creator of The E-Myth Evolution™
“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”—Guy Kawasaki, author of Enchantment and The Art of the Start
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”—Seth Godin, author of We Are All Weird
“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”—J. J. Ramberg, host of MSNBC’s Your Business
“In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were).”—Rieva Lesonsky, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine
“Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan.”—Bob Burg, co-author of The Go-Giver and author of Endless Referrals
“He’s a very handsome young man.”
—Ursula Michalowicz, Mike’s mom
No hay reseñas aún
