“Having spent my entire 35-year career in the corporate sector, venturing out to become an entrepreneur has been a very daunting journey. Let’s not forget that I had zero experience owning my own business before! Along the way I have experienced fear, doubt, and yes, second thoughts. This book was the ‘anxiety pill for business’ that I needed to take! As I followed the storyline, I found myself intrigued at what was going to happen next! The book reinforced that my fears were normal, that there was hope, and that in many cases, I was on the right path in the process. The clarification of my emotions has given me confidence and ignited the passion that I needed to keep going and pursue my dreams. Thank you to Bryan and Jeffrey for writing the perfect prescription!” (Ketty Berton, senior manager, cash management, TD Bank)

“Throughout my career as an executive in the corporate sector, I read many business books. While most of them were informative, tactical, and strategic, often they were quite bland. This book is very different! Through brilliant storytelling, Bryan and Jeffrey Eisenberg share lessons that capture the reader’s attention, keeps them engaged, and creates a vision that has the reader placing themselves in the position of each character throughout the book. Now, as an entrepreneur, I often refer back to the book to reread how each character handled the challenges and opportunities that they encountered along the way. If you are just beginning, in the middle of, or well-along in your entrepreneurial journey, this is a must-read to ensure that you are on the right path and heading toward success.” (Tim McClure, founder of Mulberry’s Oven)