Como cliente Amazon Prime obtén 3 meses de Audible gratis
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Puedes escucharlo ahora por 0,99 €/mes durante 3 meses con tu suscripción a Audible.
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
Compra ahora por 12,99 €
-
Narrado por:
-
James Conlan
Acerca de este título
The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.
Piece by piece, these articles explain the process of creating "blue oceans"—uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."
Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 Harvard Business School Publishing Corporation (P)2024 Ascent Audio
