In this forceful, short audiobook, technology guru and author of the best-selling Social Media is Bull (St. Martins Press) B. J. Mendelson exposes the crude reality behind the smiley face of Internet networking: data trading.

We are all auctioning our personal information, the audiobook argues, to the highest bidder. Mendelson discusses the end of privacy from a contemporary perspective, including chapters on:

• Metadata and its uses
• Data auctions
• The Internet of Things
• The use of social media for surveillance and suppression
• Just how safe is Cloud technology
• The Big Business of Big Data
• How online retailers stalk, without permission, their customers
• Anonymous and web activism
• The internet's dark side: Silk Road, hacking, extortio
• EFF and other bodies promoting internet user rights

When we talk about the so-called "end of privacy", we conjure up images of state-run agencies secretly monitoring and recording our every move. Whilst this is the case, the true perpetrator in this permeating culture of intrusion is not a third party; its our very selves.

We willingly broadcast every moment of our lives in exchange for a moment's worth of virtual attention. Mendelson, artfully and through personal narratives and journalism, tells the story of how we have undermined one of our greatest societal assets.