Winner of the 2025 Independent Press Award (Business Motivation)
Winner of the 2024 International Book Award (Self Help)
Winner of the American Festival Award (Best New Non-Fiction)

"Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChair, Ogilvy

"A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author

"A game-changer that leaves you wanting to do better - and be better." – Sebastian Coe, President World Athletics

"A great reference for any business." – Victoria Degtar, TIME Magazine

"Well-crafted.” – Irish Times


"A Powerful Gem." – GLAMOUR Magazine


"The only book on decision-making you'll ever need." – Dario Krpan, London School of Economics

"A rare combination of information and entertainment." – Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe



Your decisions matter. Yet in today’s noisy world of distraction and disinformation, we tune out. We hear less than ever and rush to misjudgement.

Despite popular opinion, the most underestimated risk isn’t economic, political or even climate risk – it’s human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.

Now that can change. TUNE IN stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters. In this modern masterclass, award-winning Nuala Walsh offers you an insurance policy against misjudgement.


Armed with a PERIMETERS framework and dozens of strategies, you’ll discover the 10 traps that bind our reasoning, illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.

By tuning in to the right voices…
- You’ll hear what others don’t, gaining instant advantage;
- You’ll make sense of past mistakes and prevent future ones;
- You’ll stand out not lose out - and help to build a better world.

It’s time to Tune In.