If you’re a coach, author or entrepreneur and you hate marketing, this book is for you.

If you’ve ever thought “I just want to focus on my clients and not have to do marketing and sales!” you’re in the right place!

As a mission-driven entrepreneur, how do you attract clients without using uncomfortable marketing tactics? This book helps you center your marketing around your mission, so you don’t have to promote yourself or chase clients ever again.

When your mission is center stage, you don’t need the spotlight on you to gain visibility.

Sophie Lechner has helped countless entrepreneurs achieve visibility and impact they never thought possible, while enjoying their marketing. She distilled her methods into The Magnet Model, so you can show up with the passion and conviction that resonate with your ideal clients and amplify your impact.

Your marketing will shift from a chore to a joyful sharing of your gifts.

“This is not just a book—it’s a revelation for mission-driven entrepreneurs. The Magnet Model™ is a masterclass in clarity and influence—giving readers not just strategies, but a system that feels natural and powerful. Sophie has done something extraordinary here: she’s made marketing feel like a mission again."—Simon Bowen, Creator of The Models Method®

The book is both a narrative and a guide. Inside, you’ll discover how to:

• Connect deeply with your audience–Unleash the power of your vision, mission, and what you stand for, to create resonance for your ideal clients.
• Find Your Unique Superpower–Pinpoint the golden thread that makes you the obvious choice.
• Avoid Costly Mistakes–Sidestep the four biggest pitfalls entrepreneurs make when crafting their offers (and save yourself months of frustration).