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Using Evangelism to Sell Products, Companies, and Ideas
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Using Evangelism to Sell Products, Companies, and Ideas
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Narrado por:
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Guy Kawasaki
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De:
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Guy Kawasaki
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There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills. Kawasaki addresses multiple topics including converting people to your ideas or products, doing the right thing and doing things right, and accomplishing major changes in organizations. Kawasaki, a Fellow at Apple Computer Inc., was one of the individuals responsible for the successful introduction of the original Macintosh computer. His extensive experience in the computer business informs this insightful program.
(P) and ©1992 Stanford Alumni Association
