Como cliente Amazon Prime obtén 3 meses de Audible gratis
What Business Are You In?
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Puedes escucharlo ahora por 0,99 €/mes durante 3 meses con tu suscripción a Audible.
What Business Are You In?
Compra ahora por 3,99 €
-
Narrado por:
-
Deaver Brown
-
De:
-
Ted Levitt
Acerca de este título
This Harvard Business Review (HBR) article focuses on Ted Levitt’s classic question, "What Business Are You In?" and what are you doing about it? He provides the classic example of why the Canadian railroads succeeded in the mid-20th century while the American ones faltered. The Canadians identified their business as transportation unlike the Americans who narrowly focused on being railroads. Therefore, the Canadians expanded into air and bus travel, as well as hotels and resorts for people to stay at on their trips. The Americans stayed focused on their railroads, missed these other opportunities, and saw much of their base business wither away.
This audiobook includes six best-selling articles by HBS professor Ted Levitt: "Marketing Myopia", "After the Sale is Over", "Marketing Success through Differentiation of Anything", "Production Line Approach to Service", "The Globalization Approach to Markets", and "Creativity Is Not Enough".
©2010 Simply Magazine (P)2010 Christina Brown
