Hi, I’m Richard Walker, and I wrote Who Cares? A decade ago. The climate crisis and the financial crisis of 2008 were the main motivators for me. Now in 2021, we are still hurtling toward a climate disaster, despite more than 30 years of dire warnings. And we’ve been devastated by a virus even though scientists have been warning governments for the past 40 years. One early warning came from a Nobel Prize winner. Joshua Lederberg he said: “The single biggest threat to man’s continued dominance on the planet is the virus.” We knew what was going to happen. So why didn’t we get to work on the problem? Well the scientists said that there was a complete lack of political will. Why was that?

"Who Cares? evolved out of a passionate desire to understand why after 100,000 years of human development and 5000 years of civilization we still make war, accept poverty, trash our living space and owe so much money. So far the book has been very well received. The environmentalist, Jonathon Porritt described the book as “a great read. Pithy, well-researched, iconoclastic."

Comedian and author, Alexei Sayle called it “powerful and passionate”. Internationally renowned economist, Bernard Lietaer simply said, “He is right.” And comedian and writer Jo Brand said, “This neat little book, small as it is - says it all.”

Human societies have often been the cause of their own destruction. With hindsight it is easy to see that they could quite easily have made better choices. Sadly we are less able to sensibly review our own situation.

We are now the cause of all the major problems that we face. The solution is obviously in our hands. We do not need more or better technology we simply need the political will to apply what we have. Who Cares? presents the clearest possible description of just what is preventing us from finding that political will.