Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases. To win, sellers must be true professionals - knowledgeable about their craft and their prospective customers, and skilled in applying strategies that consistently work. In Winning In Sales: The 7 Musts, André Taylor combines lessons in sales fundamentals with new, breakthrough thinking to provide the essential ingredients for those seeking success in the modern game of selling. If you sell, you should not be without this audio. No matter what your level of experience, you’ll find great and immediate value in this guide. You’ll discover the seven most important things you must accomplish in your sales efforts, and much more:

• Why many sales do not “close,” and what you can do about it
• The 10 questions you must ask yourself before you identify and focus on a sales target
• The four things your sales message must always accomplish
• The 10 most powerful, value-rich words in selling
• The three most important things you must do to "work smart" and maximize efficiency
• The five decisions that create a successful marketing program to reinforce and improve your sales efforts
• The five keys to achieving sales success with social media
• How to quickly build rapport with prospects in today’s new economy
• The five elements of a superior sales presentation
• The seven elements of a winning sales cycle
• Eight tips for making your numbers under difficult circumstances
• How to reduce and eliminate selling and money anxiety forever