ChatGPT changed the conversation for us all.

Suddenly a tool could write reports, analyse data, generate strategies and produce ideas in seconds — work that once took professionals years to master.

Which raises an uncomfortable question.

If a machine can produce in seconds what took you decades to learn… what exactly is your expertise worth?

Across boardrooms, consultancies and creative industries, experienced professionals and business leaders are quietly asking themselves the same thing. Not because they cannot learn new tools. But because artificial intelligence is forcing a deeper reckoning with how knowledge, judgment and credibility actually work.

Despite the title, this is not an audiobook about ChatGPT.

It is about the moment we find ourselves living through — when machines can simulate thinking, and humans have to decide what thinking is really for.

You, Me & ChatGPT explores the psychological, professional and intellectual shifts happening beneath the surface of the AI boom. The questions many professionals feel but rarely say out loud.

Julie Creffield grew up in a working-class home where computers were rare and technology wasn't taken for granted — an experience that continues to shape how she writes about innovation today. She has spent thirty years helping organisations navigate waves of technological and people change. She has seen this pattern before. New tools arrive. Hype explodes. People panic.

But something more interesting happens underneath.

AI does not replace expertise.

It exposes shallow thinking and amplifies depth.

Julie Creffield is a bestselling author, innovation specialist and digital transformation speaker who has spent more than three decades helping organisations navigate technological change.

Today she works at the heart of the UK innovation ecosystem, supporting founders and SME leaders to cut through the noise and design practical, human-centred approaches to AI adoption.