Resultados para "Aida" en Desarrollo empresarial y emprendimiento

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Foreign aid organizations collectively spend hundreds of billions of dollars annually, with mixed results. Part of the problem in these endeavors lies in their execution. Dan Honig argues that high-quality implementation of foreign aid programs often requires contextual information that cannot be seen by those in distant headquarters. Drawing on a novel database of over 14,000 discrete development projects, Honig concludes that aid agencies will often benefit from giving field agents the authority to use their own judgments to guide aid delivery.

In this ground-breaking book, Ben Ramalingam shows that the linear, mechanistic models and assumptions on which foreign aid is built would be more at home in early-20th-century factory floors than in the dynamic, complex world we face today. All around us, we can see the costs and limitations of dealing economies and societies as if they are analogous to machines. The reality is that such social systems have far more in common with ecosystems: They are complex, dynamic, diverse, and unpredictable.

This book is about the real world of Overseas Development Assistance (ODA) seen through the eyes of men and women touched by ‘’Big Development’’ – the industry into which international charitable, humanitarian aid has evolved. Here are stories from individuals living and working in the poor countries. The book provides an insight into why the development industry spends vast amounts of tax dollars, yet there are still billions of people living in deep poverty, exposed to disease, malnutrition, exploitation and violence.

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In this "bracingly iconoclastic” book (New York Times Book Review), a renowned economics scholar breaks down the fight to end global poverty and the rights that poor individuals have had taken away for generations. In The Tyranny of Experts, renowned economist William Easterly examines our...

The new world of results-driven aid that could put an end to extreme poverty Drawing on 2 decades covering global development as editor in chief of Devex, Raj Kumar explores how nontraditional models of philanthropy and aid are empowering the world’s poorest people to make progress. Old aid...